Chloé Fernström

Your business lawyer in Bordeaux


Photographers’ copyright and bloggers personality rights in the framework of the Fashion Week

October 13, 2017 Aside from the 2018 spring-summer Fashion Week taking place these days in Paris, the #NoFreePhotos movement was born from a group of street style photographers in order to report the unconsented use of their photographs by brands, influencers, bloggers, who largely release those, in particular on social media, without permission and, too often, without crediting ... Read more

The difficult choice of a marketing method while expanding into new markets

March 6, 2017 Every company wishing to develop their activities internationally is confronted with the complicated issue of their marketing method and type of presence abroad. Given the high costs induced by hiring a local sales force, companies often tend to outsource their sales effort through trade middlemen. In this respect, several options may be considered by companies given their development ... Read more

Beware of the big bad French provision sanctioning the sudden termination of a business relationship!

November 22, 2014 Article L.442-6, I, 5° of the French Code de commerce sanctions the abrupt termination, whether total or partial, of an established business relationship and subjects the author thereof to compensate damages resulting from the suddenness and brutality of the aforesaid termination in the absence of notice period or when said notice is deemed too short. Practically ... Read more

The class action à la française is now in force

August 27, 2014 After decades of debates and several failed attempts, a law adopted on 17 March 2014 introduced a mechanism of class action into French law with the goal of reinforcing consumer protection and providing consumers fair compensation. A decree enacted on 24 September 2014 set the date of entry into force of this action to 1 ... Read more